27 June 2018 : 15th Philippine Semiconductor & Electronics Convention and Exhibition (PSECE) 2018

The 15th Philippine Semiconductor & Electronics Convention and Exhibition (PSECE) 2018 is the biggest annual industry event in the Philippines, where industry leaders & professionals from the semiconductor and electronics manufacturers, and support industries convene to discuss issues, future directions and matters of strategic importance to sustain the competitiveness of the industry.

Held from 13th to 15th June 2018 at SMX Convention Center, Manila, Philippines, Hioki Singapore participated in the exhibition for the fourth year running, and had received an overwhelming response of 770 inquiries over the 3 days exhibition. The company is elated with the final result as it had far exceeded the records from previous years, despite the bad weather which had affected the overall turnout of the exhibition. Among the innovative products exhibited includes Power Quality Analyzer PQ3100, Memory HiCorder MR8847A, Non-contact AC Voltage Probe SP3000, LCR Meter IM3536, Wireless Loggers Series LR851X, AC Clamp Meter CM3289, just to name a few.

This year, Hioki Singapore continues its tradition of bringing Japanese culture close to the visitors’ doorsteps, and at the same time to increase the brand awareness of Hioki is a “Made-In-Japan” test and measuring instruments company. As such, the company had set up an “Izakaya” in the exhibition hall. An izakaya (居酒屋) is a type of informal Japanese pub. They are casual places for after-work drinking. [1]

In addition to the product displays, visitors were also able to attend Hioki’s Experts Sharing sessions to know more about the company’s latest innovations. Many of them were attracted to the unique booth design and dropped by to know more about Hioki’s history and products. Among them were some new customers who were not aware about Hioki’s presence in the test and measuring instruments industry. However, after understanding the company’s strong background with more than 80 years of history, many had full confidence with Hioki’s products. They had also mentioned that “High Quality” is always associated with Japanese companies, and were willing to contact the local distributor, Access Frontier Technologies to ask for a quotation.


Kevin Soh
Senior Marketing Executive
Hioki Singapore Pte. Ltd.


[1] https://en.wikipedia.org/wiki/Izakaya